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Privacy Policy

Last updated: 16 July 2026

This Privacy Policy explains how PRAGMA AI LTD ("we", "us", "our") handles personal data in connection with this website, pragmaailtd.com (the "Site"). We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the EU GDPR where applicable.

1. Who we are

PRAGMA AI LTD is a private limited company registered in England and Wales.

2. Cookies and tracking

This Site does not set cookies, does not use web analytics, and does not embed third-party trackers, advertising pixels or social media widgets. Because we do not use cookies or similar technologies for tracking, no cookie consent banner is required.

The Site is served as static content. Standard, short-lived server logs may be generated by our hosting provider for security and reliability purposes (see "Hosting" below); we do not use these to identify or profile visitors.

3. What personal data we collect

Through this Site we only collect personal data that you actively and voluntarily provide, specifically:

• Contact data: if you email us (for example at hello@pragmaailtd.com), we receive your email address, your name if you provide it, and the contents of your message.

We do not collect special category data through this Site and ask that you do not send it to us.

4. Why we use it and our legal basis

• To respond to your enquiry and communicate with you. Legal basis: our legitimate interests in responding to messages sent to us, and taking steps at your request prior to entering into a contract.
• To keep records of correspondence for administrative and legal purposes. Legal basis: our legitimate interests and, where relevant, compliance with legal obligations.

5. Hosting and service providers

This Site is hosted by a third-party hosting provider that operates the servers delivering the Site to your browser. Our email is handled by a third-party email provider. These providers process data on our behalf and only as necessary to provide their services. We do not sell your personal data, and we do not share it with third parties for their own marketing.

6. International transfers

Some of our service providers may process data outside the UK or the European Economic Area. Where that happens, we rely on appropriate safeguards (such as adequacy decisions or standard contractual clauses) to protect your data.

7. How long we keep it

We keep correspondence only for as long as needed to deal with your enquiry and for a reasonable period afterwards for record-keeping, after which it is deleted or anonymised.

8. Your rights

Under UK and EU data protection law you have the right to access your personal data; to have inaccurate data corrected; to request erasure; to restrict or object to processing; and to data portability, in each case subject to legal conditions. To exercise any of these rights, contact us at hello@pragmaailtd.com.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk, or with your local supervisory authority in the EEA.

9. Our products

This policy covers only this marketing website. Our individual products — including hilo.build, QuizGeniusAI, VibeSubs, magistrOS and Summalytics — are separate services with their own privacy policies that govern any account, usage or personal data processed within them. Please refer to each product's own privacy policy when using it.

10. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top shows when it was last revised.

11. Contact

Questions about this policy or your personal data? Email us at hello@pragmaailtd.com or write to PRAGMA AI LTD, 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom.

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